The real winners at Cannes

Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, explains why Google and Facebook dominated Cannes conversation…

I have a tough taskmaster in my MediaTel editor. She demands relevance, humour, erudite observations and the occasional plug. So here goes, trying to please a multi-headed task master again.

I shall start this month’s regaling at the salubrious Haymarket Hotel. MediaTel’s first foray into joint media and client based events, this inaugural one being centred around mobile and retail. A stellar list of UK retail marketers attended, together with a smattering of agency folk and Shaun Gregory’s evangelical O2 media team.

Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, explains why Google and Facebook dominated Cannes conversation…

I have a tough taskmaster in my MediaTel editor. She demands relevance, humour, erudite observations and the occasional plug. So here goes, trying to please a multi-headed task master again.

I shall start this month’s regaling at the salubrious Haymarket Hotel. MediaTel’s first foray into joint media and client based events, this inaugural one being centred around mobile and retail. A stellar list of UK retail marketers attended, together with a smattering of agency folk and Shaun Gregory’s evangelical O2 media team.

Auto Trader launches £2.5m ad campaign

Auto Trader has launched a £2.5m television and online ad campaign to promote its new-look website that facilitates the sale of new cars.

The TV ads break today (4 July) and will run for six weeks across ITV, Channel 4, UKTV, Channel Five and Sky, to promote Autotrader.co.uk, which launched earlier this year.

The campaign has been created by HMDG and focuses on the concept of the website being the best new online car showroom, by pushing the range of cars available and its user-friendly research and comparison features.

In addition to the TV slots, the campaign will also run online via VoD sites, as online display on sites including TopGear.co.uk and Facebook, and at this week’s Goodwood Moving Motor Show, which Auto Trader sponsors.

Matt Thompson, marketing director at Auto Trader, said: “Our New Cars site has already become one of the leading destinations for new-car buyers in the UK and this campaign aims to make it number one.

“Its scope and reach make it an ideal platform to reach a targeted audience with a clear interest in making a purchase, allowing advertisers to reach local buyers in the way and at the time that will get the best possible response.”

In September, Auto Trader launched a £2m campaign, created by Hurrell Moseley Dawson & Grimmer, to promote its new mobile platform.

Auto Trader is wholly owned by Trader Media Group, which is itself owned by a joint partnership between Guardian Media Group and private equity firm Apex.

View the full article at Campaign Live

Auto Trader launches £2.5m New Cars ad campaign

“Greatest new car showroom in the www to reach over 20 million consumers from July 4th”

Auto Trader, the official presenting partner of the Goodwood Moving Motor Show, will be launching a new £2.5 million TV and media campaign to promote its New Cars website (www.autotrader.co.uk/new-cars) on Monday 4th July. The campaign launches with a new TV advert in July appearing on all major commercial channels with the aim of driving consumers across the UK on to the New Cars site.

Advertising agency HMDG created the new campaign around the concept of the ‘Greatest new car showroom in the www’ – a theme that encompasses both the range of cars available on the site and also its user-friendly research and car comparison experience, which has been designed as a result of extensive consumer research and beta testing to help consumers identify and purchase the right new car for them.

Media channels to be used in the campaign include TV, Video on Demand, online display, social, eCRM, SEO, PPC and public relations. The campaign also involves Auto Trader’s sponsorship of the Goodwood Moving Motor Show, which takes place on Thursday 30th June.

Since its launch earlier this year the New Cars site has secured over 2.5 million page impressions 1 to date, with over 600,000 unique users in its first month, demonstrating the power of the Auto Trader brand name and the customer reach it provides advertisers both on a national and regional level. Research conducted on Auto Trader’s New Cars site shows that 84 per cent of users are actively looking to buy a brand new car2, a clear demonstration of the value of the site and its ability to provide quality leads. 61 per cent of visitors further stated their intention to buy a new car in the next 3 months4.

Matt Thompson, Marketing Director at Auto Trader, comments: “Our New Cars site has already become one of the leading destinations for new car buyers in the UK and this campaign aims to make it number one. Its scope and reach make it an ideal platform to reach a targeted audience with a clear interest in making a purchase, allowing advertisers to reach local buyers in the way and at the time that will get the best possible response.”

Nick Hurrell, Managing Partner at HMDG, adds: “The New Cars launch is a major strategic step for Auto Trader. The advertising campaign is also moving up a gear, as we launch the greatest new car showroom in the www.”