THIS WATER APPOINTS HURRELL, MOSELEY, DAWSON & GRIMMER (HMDG)

26 October 2009: This Water, the natural juice drink, has appointed HMDG as its agency of record after conducting a creative pitch. The pitch was handled by Agency Insight.

The agency has presented a new creative platform which will be launched in 2010. That idea is now being developed to run across a number of media channels.

The brand is currently available in Starbucks, the grocery trade and in bars and pubs.

Sarah Walsh, Marketing Manager, said: “We are thrilled to have appointed HMDG; their ideas were exciting, original and really captured the This Water brand and how we can develop it for the future.”

Neil Dawson, Partner at HMDG said: “This Water has challenged us to create a communications platform that will drive awareness and understanding of their products. We can’t wait to show it to everybody.”

For any other enquiries please contact:
• Sarah Walsh at This Water: 0208 576 6540; sarah.walsh@thiswater.co.uk
• Nick Hurrell at HMDG: 07768 860292; nick.hurrell@hmdg.com
• Chloe Lilley at Gabrielle Shaw Communications: 020 7731 8811: chloe@gabrielleshaw.com

WIRED Intelligence Briefing

This month we presented to a theatre full of digital people – media, advertisers, contributors, big-thinkers – at the Royal Institution’s Faraday Theatre in Central London. Wired UK asked us to create a presentation identifying ten trends seen as shaping the world today. Our thinking was supported by research by Wakoopa, a series of high-level dinners in the Vogue House boardroom (top people in gaming, advertising, entertainment etc) and 509 respondents from the Wired reader panel.

You can read the presentation for yourself. We’d be happy to come and talk to you about what we found out.

This links to a clickable version of the presentation
http://prezi.com/rz-cwnh6xato/