ANCESTRY.CO.UK APPOINTS HURRELL, MOSELEY, DAWSON & GRIMMER

The Generations Network, Inc. (TGN), parent company of the Ancestry global network of family history websites, has announced the appointment of London-based advertising agency Hurrell, Moseley, Dawson & Grimmer (HMDG) to handle the business for its UK website Ancestry.co.uk.

The account was won following a competitive five-way pitch organised by the Advertising Agency Register (AAR). HMDG will be responsible for Ancestry.co.uk’s online and offline campaigns, and the management of all their UK advertising.

The UK’s leading family history website has grown its UK subscription base to more than 200,000 since 2004 and offers members access to 800 million+ UK historical records and a further eight billion in its international collection.

Ancestry.co.uk Managing Director Olivier Van Calster comments: “After a competitive five-way way pitch, HMDG won us over with both their strong creative concepts and integrated strategic approach.”

HMDG’s Nick Hurrell comments: “We are delighted to be working with Ancestry.co.uk to help take the UK business to the next level, and on a more personal note I look forward to delving into my Welsh heritage.”


ABOUT ANCESTRY.CO.UK

Ancestry.co.uk has more then 820 million names in major collections including the most comprehensive online collection of England, Wales and Scotland Censuses from 1841 to 1901, the England and Wales Birth, Marriage and Death Indexes,1837-2005, World War One British Army Service and Pension records, UK and Ireland Parish and Probate Records and the British Phone Books, 1880-1984.

Ancestry.co.uk was launched in May 2002 and is part of the global network of Ancestry websites (wholly owned by The Generations Network, Inc.), which contains eight billion names in 28,000 historical record collections. To date more than 10 million family trees have been created and One billion names and 18 million photographs uploaded. 9.2 million unique visitors logged on to an Ancestry website in March 2009*, spending 4.7 million hours researching their family history.

TODAY THE PRINCE OF WALES WILL LAUNCH THE PUBLIC AWARENESS CAMPAIGN FOR HIS RAINFORESTS PROJECT.

We are happy to be able to send you a preview of this film, which we have spent the last year developing.

The background is that The Prince’s Rainforests Project (PRP) was founded by The Prince of Wales to help build a consensus on the way to reduce tropical deforestation. The Project has identified the need for urgent action to develop a coordinated emergency solution while we await an ultimate solution under the United Nations Framework Convention on Climate Change. To avoid catastrophic climate change it is essential to slow down rainforest clearance in order to reduce the greenhouse gas emissions deforestation causes. Rainforest deforestation is 20 percent of the climate change problem, but rainforest conservation could be 40 percent of the solution.

Raising awareness of this issue amongst the public and providing the opportunity to act is important in achieving this goal. To that end we have developed a short film inviting viewers to sign up to support the Project’s pledge to ensure that rainforests are integral to any climate change agreement by the end of this year.

We hope you like it.



Nick Hurrell, Al Moseley, Neil Dawson, Greg Grimmer