Thursday 29 October 2009

THIS WATER APPOINTS HURRELL, MOSELEY, DAWSON & GRIMMER (HMDG)

26 October 2009: This Water, the natural juice drink, has appointed HMDG as its agency of record after conducting a creative pitch. The pitch was handled by Agency Insight.

The agency has presented a new creative platform which will be launched in 2010. That idea is now being developed to run across a number of media channels.

The brand is currently available in Starbucks, the grocery trade and in bars and pubs.

Sarah Walsh, Marketing Manager, said: “We are thrilled to have appointed HMDG; their ideas were exciting, original and really captured the This Water brand and how we can develop it for the future.”

Neil Dawson, Partner at HMDG said: “This Water has challenged us to create a communications platform that will drive awareness and understanding of their products. We can’t wait to show it to everybody.”

For any other enquiries please contact:
• Sarah Walsh at This Water: 0208 576 6540; sarah.walsh@thiswater.co.uk
• Nick Hurrell at HMDG: 07768 860292; nick.hurrell@hmdg.com
• Chloe Lilley at Gabrielle Shaw Communications: 020 7731 8811: chloe@gabrielleshaw.com

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