Thursday, 28 January 2010

The London Clinic Cancer Centre Press Release

Press Release

The London Clinic launches new cancer centre

The London Clinic, one of Europe’s most prestigious private hospitals has recently opened a new, £80 million, dedicated cancer centre, offering the UK’s most advanced cancer treatment and care.

Last year, The London Clinic appointed Hurrell Moseley Dawson & Grimmer to develop the launch campaign for the launch of the cancer centre. The objective of the campaign is to raise the profile of The London Clinic and the cancer centre among the private medical insurance audience, consultants, GPs, medical professionals and opinion-formers. Offline, the campaign includes print ads in national press, trade press, advertorials in press and periodicals, with online including digital banners and a dedicated microsite created for the centre:

The new cancer centre embodies the spirit of Inspired Care at The London Clinic. Everything, from the design of the building, the staff and the leading edge treatments available has been designed to deliver the best cancer care possible for the patients.

HMDG’s campaign reflects this commitment to innovation and excellence through the headline: We’ve been thinking.

Five press ads form the core of the campaign, which will launch over the coming weeks. They expand on the We’ve been thinking idea and explain how every aspect of The London Clinic’s Cancer Centre has been carefully designed with the patient in mind.

Following a Manifesto ad, four further ads explain the key pillars of the cancer centre campaign. These highlight the centre’s strong patient focus; the internationally renowned

healthcare professionals working there; the cutting edge cancer care equipment (including CyberKnife and Trilogy technologies) and the building itself.

Total media spend for the campaign is £500,000 with the first press ads appearing on Saturday 23rd January. The advertising will then run in a range of titles including The Telegraph and The Times until early March.

All communications direct people to the new, specially designed, cancer centre microsite, which can be found at Created by HMDG and built by New York based production company B-Reel, the microsite provides an easy to understand introduction to the new cancer centre.

HMDG is responsible for the creative campaign and media planning. The campaign is bought through Zed Media. The PR campaign is provided by Trinity.

Karen Bullivant, TLC says-
"This campaign captures the essence of our brand and speaks to patients and healthcare professionals in a warm human tone while retaining our professional integrity. Our hope is to empower patients to take ownership of their cancer journey or that of a loved one. We want them to know that The London Clinic offers a dedicated patient focussed environment to help them through the challenges ahead."

Neil Dawson, HMDG says-
"We are delighted to have been involved in the creative and media campaign to
launch The London Clinic Cancer Centre. The London Clinic has an unrivalled reputation for excellence and this is set to be the leading cancer care centre in Europe."

For further details please contact Karen Bullivant, Marketing Director at The London Clinic on 020 7616 7788 or email or Neil Dawson, Partner at Hurrell Moseley Dawson & Grimmer on 020 7278 6655, or email

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