Premium luggage brand Antler is delighted to announce that after a
competitive pitch it has appointed the London-based advertising
agency HMDG (Hurrell, Moseley, Dawson & Grimmer) to its global
advertising business. The review follows the acquisition of the Antler
business by private equity firm LDC (Lloyds Development Capital) in
the spring of this year.
Antler, which is headquartered in the UK and has offices in North
America and China, is marketed around the world. In the UK it trades
with major retailers such as John Lewis, House of Fraser and
Selfridges plus hundreds of independent stores as well as its own
retail shops.
Next year Antler will launch a major new integrated marketing
campaign, having already become a partner of the Virgin Racing
Formula One team in 2010.
David Benjamin, Managing Director of Antler said:
The Antler brand has not invested in significant and high profile
marketing activity for some years. With a new range of exceptional
products coming to market we are ready to remind everybody of
Antlerʼs great product strengths.
This is the start of a new chapter for one of Britainʼs best loved brands
Nick Hurrell, partner at HMDG said:
Antler is a famous British brand, and with new private equity backing it
is ready dramatically to accelerate its marketing activity. We are
delighted to have been picked to go with Antler on that journey.
About Antler
Antler has been in the premium luggage business for over 80 years
and has maintained its UK leading market position by
following strict principles of design, quality and innovation whilst
always assuring maximum product functionality. Recent
changes in airline regulations have led to the development of a new
generation of super lightweight and cabin friendly
products which Antler are now introducing to markets across the
world.
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