HMDG has appointed Lisa Rokny as the agency’s first marketing director. She will become immediately responsible for the company’s marketing output and business development efforts. She joins the agency on August 8th from CBS Outdoor where she is currently the head of digital creative and development.
Lisa has over a decade’s experience in marketing, communications and creative development, in both traditional and digital media companies. She started in publishing for EMAP, developing creative solutions for advertisers and extending magazine brands such as FHM, Q, and Empire into events, online and TV. Lisa has also worked at Yahoo – developing many brands’ presence and positioning on the Internet, both editorially and commercially.
In 2007 she joined CBS Outdoor Digital, where she led creative & production services, content strategy and proposition development. Her focus has been to bridge the gap between traditional and new media channels, developing integrated solutions for brands.
Lisa said of her appointment;
“This is a great time to be joining the agency and I’m really looking forward to being part of such a talented and experienced team at HMDG. I hope to add skills that clients will find both interesting and relevant to their current needs.”
Greg Grimmer added; “After a successful first half of the year with a number of new account wins we have been able to expand with a number of key appointments and the attraction of the calibre of talent such as Lisa outlines our ambition for further growth “
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