Wednesday, 15 February 2012

Discovery Networks agrees to product placement deal with Kärcher

Published on May 18, 2011 by David Castillo

Discovery Networks has agreed to a product placement deal with Kärcher products for the show “Tommy’s Fix It Yourself.”

The deal is part of a 12-month sponsorship deal with the network’s home and property programs across different channels, including Real Time, Travel&Living, and DMAX.

The arrangement was brokered by Discovery Networks UK, Kärcher UK, ZenithOptimedia, and Hurrell Moseley Dawson & Grimmer. It is accompanied by a microsite dedicated to home improvement.

“The partnership with the Discovery Channel is a very important part of our current plans and reflects the wide appeal of our DIY products,” said Mark Penrose, the sales and marketing director of Kärcher UK. “In working with HMDG and their partners we have found another great opportunity to get our message out to an audience of DIY lovers, and in the process be part of some fantastic pioneering product placement technology.”

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