Friday, 13 August 2010

Consumer Magazines' Most Innovative Marketing Strategies

Many magazines have diversified away from traditional advertising to promote themselves to new readers. Media Week presents some of the most innovative examples from the first six months of the year.

Wired magazine ran a £250,000 advertising campaign around its first anniversary issue in April, which included mobile messages that “self-destructed”. The title also ran a “scratch off” cover in June.

See more at MediaWeek

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