Tuesday, 3 August 2010

WIRED UK Launches Ad Campaign for Website

Coverage for the latest WIRED campaign from The Guardian.

Factoid-based campaign for Condé Nast title to run on digital poster sites in London.

Condé Nast is to launch its first advertising campaign to promote Wired.co.uk in a tie-up with the French outdoor ad giant JCDecaux.

The campaign uses editorial from Wired magazine, the monthly technology title launched by Condé Nast in April last year, which will run on digital screens and poster sites at national railway stations and screens across London.

The ads, created by agency Hurrell Moseley Dawson Grimmer, feature quirky factoids from the Wired Index, such as the number of bagel-related injuries in the US last year (1,979) or the proportion of UK divorce petitions citing Facebook as a factor (an unlikely 19.78%).

The ads run with the strapline "Get smarter with the Wired Index" and a reference to Wired.co.uk.

"Making use of the clever engaging content Wired offers, this 'brain food' project will really stand out," said Jean Faulkner, marketing director for Condé Nast.

Wired.co.uk, which launched at the same time as the UK edition of the magazine in April last year, has around 300,000 unique monthly users. The most recent Audit Bureau of Circulation figures for the monthly title showed sales of 48,275.

See the article at The Guardian

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