Camden Fringe

The 6th Camden Fringe is on this month, running events right across the borough. The Fringe aims to give the chance to perform to anybody wanting to showcase their talents, and features acts from up and coming talent right through to experienced somebodies.

Hamster Town, Out Damned Spot and The Cabaret of Potty People are just a few of the incredible productions - not to be missed.

Check out the full listings here:
http://camdenfringe.com/

The youth who fell to earth

Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, on how media consumption habits change in the holiday season…

A number of things influenced my choice of subject this month and the prudes among you will be pleased to hear that Jim Marshall’s Skittles predilection isn’t one of them.

On returning from my annual family sojourn to the sunshine (more of this later) I – like most of my media brethren – have spent many hours catching up on emails, newsletters, trade mags and the general information overload that we all deal with the moment our feet are back ensconced at our work stations.

Two pieces struck a chord, potentially due to the fact that I had been spending extended time with ‘The Grimmer Youth’ and watching first hand their interaction with the media world and the human race. Firstly Dave Brennan’s piece here on MediaTel’s Newsline on the porkie pies told by everyone when asked to self-complete research questionnaires.

For those that didn’t see Dave’s piece, it was a very ingenuous article about the lies told by the great and good of our industry – who all work 20 hour days, save for a quick read of the Economist or a snaffled listen to the Today programme. It reminded me fondly of my old girlfriend who was ad manager of the now defunct Just 17 magazine, who once proudly told me that according to TGI Just 17 readers (average age 14) were more likely than Vogue readers to “drink champagne regularly”.

The second piece that rose to the top of my virtual mailbox was the earth shattering news that young men use computers. Well knock me down with a featherlite.

This remarkable insight was provided by The Great Male Survey, developed by AskMen.com. It stated that 72% of young men said they relied on online sources for their news consumption. It went on to say that almost a third of the men (28%) never read a newspaper. Now I’m no mathematician but if 28% never read, that means that 72% must have said they do read newspapers, spookily enough the same amount that are relying on online for news. Work that one out.

At this point I was drawn to my modern day Disraeli – the ever reliable Tess Alps, who hilariously and charmingly debunked Askmen.com and their ilk in her very apposite blog post about the International Pear Foundation.

Anyway, back to young men and their love of computers and ‘The Grimmer Youth’ holiday media consumption.

Having spent meticulous hours packing every network enabled device they could find, the unwashed youth begrudgingly accompanied their handlers into sunnier climes among much talk of “there had better be Wifi”.

Onto 3am Gatwick hell and perhaps the most surprising find, and first sign of an urbanite adolescent ‘chillaxing’, was the preference for magazine reading on planes ahead of iPads and DS’s. Avaricious reading of the duty free catalogue was soon added to by the stealing of my GQ and Wired and a none too perfunctory glance through a particularly top shelf version of Heat.

This revisionist trend continued on arrival and whether it was the sun, the sea air or the (unfulfilled) chance of pubescent sex, the digital devices were, if not forgotten, certainly neglected in favour of more traditional media channels throughout the quinze jours.

There are of course good reasons for this – the much-heralded hotel WiFi was limited to certain hot spots within the campus and did not include teenage rooms. Additionally (and thankfully) one aspect of the criminally insane data roaming charges on smart phones abroad meant that favourite device number one was virtually obsolete for a fortnight.

On arrival TV viewing of foreign channels became a compulsory part of the day for both budding polyglots. I was impressed by the dedication to the news channels and also the ability of Grimmer Minor to articulate the editorial difference between CNN, BBC and Russia Today. Whilst talking about the US debt crisis (broadly – We’re F@@ked; They are F@@ked and so are we; they are F@@ked and deserve to be). A shared addiction to the Tour de France also breached language boundaries and reminded me (as well as the tribe) that some sports are best served as edited televisual feasts rather then real time text tickers or indeed live events.

Other local media also made an impact – I once remember the late great Peter Howard Williams of cinema-fame winning a raft debate by proclaiming “have you ever seen anyone stand up and clap in front of a poster site”. Well Peter, I have now. After 10 days of Greek salads, teenage eyes spotted a McDonald’s poster, and gave it that very response. Other outdoor ads also had the same immediate response effect. The ad plane tagging a Calipo advert at 3pm daily on the beach produced immediate repeated sales. Far more effective than the now Famousily (sic) Effective Grey advertising plane at Cannes this year.

So, half a month passed without Facebook shutting down (19 holiday ‘friends’ were added swiftly on return though) and in hindsight I thought this media behaviour doesn’t really differ greatly from home consumption. Like the media industry I concentrate my vitriol about failed exams and late nights on the omnipresent Facebook or Xbox… but in reality all media are still playing a part in teenage behaviour and also, contrary to what any youth based media owner will try and tell you, these muddy funksters are the easiest consumers to reach because they are never away from media.

Free newspaper and magazines are grabbed happily on school commutes in a way that wasn’t available to previous generations unable or unwilling to pay their 20p for the Soaraway Sun.

Whilst at home, as with every parent in the last fifty years, I say too much TV is consumed, but with ‘The Grimmer Youth’ – in common with their contemporaries – it is almost always at least dual screen and at times simultaneous conversations via networked devices (Skype on the laptop, Facebook on the iPad, IM on the smart phone and Xbox live headphones).

At times this makes me think of the scene in the great Nicolas Roeg movie – ‘The Man Who Fell to Earth’. David Bowie as a humanoid alien who comes to earth to get water for his dying planet. Due to his high intelligence he regularly consumes multiple screen images. He then starts a high technology company to get the billions of dollars he needs to build a return spacecraft. He does not count on the greed and ruthlessness of business on earth…

Now this made me think… technology genius… Larry Page? Do no evil? Perhaps a theme for another day.

Online communities provoke action in face of UK riots.

News of the recent protests across the UK has spread like wildfire over social networking sites, showcasing the reactions of a shocked nation. Sites like twitter and facebook have been used by protesters to organise riots, however it enabled police to track their movements, who have also said that they will prosecute those who used Smartphones to co-ordinate rioting and looting.

Conversely, online communities are uniting in a movement to reclaim the streets. @RiotCleanUp was set up by artist Dan Thompson – with #Riotcleanup trending on twitter, co-ordinating communities to help the dispossessed in the aftermath of the riots. ‘The Londonist’ also reported that up to 300 residents in Enfield had joined together to deter looters following a twitter campaign. Online communities are responding to the youtube video of a student hurt in the riots who was robbed as he lay bleeding on the street, with the lovely www.somethingniceforashraf.tumblr.com, while DARE have created thisisourlondon.com which is aggregating some of the positive ways Londoners are pulling together.

The Great British sense of humour has been in evidence too, with #OperationCupofTea demonstrating a light-hearted ‘make love, not war’ attitude, whilst café chain The Breakfast Club are trending on twitter with #hugsnotthugs, offering a free cup of coffee for anyone who gives their staff a hug.

In the commercial sector, businesses such as JD Sports and Currys have been badly affected by the looting. Gumtree and eBay have vowed to assist police following concerns that goods stolen by looters may appear on their sites.

Will be keeping track of more positive reactions over the next few days.

HMDG appoints Lisa Rokny as Marketing Director

HMDG has appointed Lisa Rokny as the agency’s first marketing director. She will become immediately responsible for the company’s marketing output and business development efforts. She joins the agency on August 8th from CBS Outdoor where she is currently the head of digital creative and development.

Lisa has over a decade’s experience in marketing, communications and creative development, in both traditional and digital media companies. She started in publishing for EMAP, developing creative solutions for advertisers and extending magazine brands such as FHM, Q, and Empire into events, online and TV. Lisa has also worked at Yahoo – developing many brands’ presence and positioning on the Internet, both editorially and commercially.

In 2007 she joined CBS Outdoor Digital, where she led creative & production services, content strategy and proposition development. Her focus has been to bridge the gap between traditional and new media channels, developing integrated solutions for brands.

Lisa said of her appointment;
“This is a great time to be joining the agency and I’m really looking forward to being part of such a talented and experienced team at HMDG. I hope to add skills that clients will find both interesting and relevant to their current needs.”

Greg Grimmer added; “After a successful first half of the year with a number of new account wins we have been able to expand with a number of key appointments and the attraction of the calibre of talent such as Lisa outlines our ambition for further growth “

The real winners at Cannes

Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, explains why Google and Facebook dominated Cannes conversation…

I have a tough taskmaster in my MediaTel editor. She demands relevance, humour, erudite observations and the occasional plug. So here goes, trying to please a multi-headed task master again.

I shall start this month’s regaling at the salubrious Haymarket Hotel. MediaTel’s first foray into joint media and client based events, this inaugural one being centred around mobile and retail. A stellar list of UK retail marketers attended, together with a smattering of agency folk and Shaun Gregory’s evangelical O2 media team.

Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, explains why Google and Facebook dominated Cannes conversation…

I have a tough taskmaster in my MediaTel editor. She demands relevance, humour, erudite observations and the occasional plug. So here goes, trying to please a multi-headed task master again.

I shall start this month’s regaling at the salubrious Haymarket Hotel. MediaTel’s first foray into joint media and client based events, this inaugural one being centred around mobile and retail. A stellar list of UK retail marketers attended, together with a smattering of agency folk and Shaun Gregory’s evangelical O2 media team.

Auto Trader launches £2.5m ad campaign

Auto Trader has launched a £2.5m television and online ad campaign to promote its new-look website that facilitates the sale of new cars.

The TV ads break today (4 July) and will run for six weeks across ITV, Channel 4, UKTV, Channel Five and Sky, to promote Autotrader.co.uk, which launched earlier this year.

The campaign has been created by HMDG and focuses on the concept of the website being the best new online car showroom, by pushing the range of cars available and its user-friendly research and comparison features.

In addition to the TV slots, the campaign will also run online via VoD sites, as online display on sites including TopGear.co.uk and Facebook, and at this week’s Goodwood Moving Motor Show, which Auto Trader sponsors.

Matt Thompson, marketing director at Auto Trader, said: “Our New Cars site has already become one of the leading destinations for new-car buyers in the UK and this campaign aims to make it number one.

“Its scope and reach make it an ideal platform to reach a targeted audience with a clear interest in making a purchase, allowing advertisers to reach local buyers in the way and at the time that will get the best possible response.”

In September, Auto Trader launched a £2m campaign, created by Hurrell Moseley Dawson & Grimmer, to promote its new mobile platform.

Auto Trader is wholly owned by Trader Media Group, which is itself owned by a joint partnership between Guardian Media Group and private equity firm Apex.

View the full article at Campaign Live

Auto Trader launches £2.5m New Cars ad campaign

“Greatest new car showroom in the www to reach over 20 million consumers from July 4th”

Auto Trader, the official presenting partner of the Goodwood Moving Motor Show, will be launching a new £2.5 million TV and media campaign to promote its New Cars website (www.autotrader.co.uk/new-cars) on Monday 4th July. The campaign launches with a new TV advert in July appearing on all major commercial channels with the aim of driving consumers across the UK on to the New Cars site.

Advertising agency HMDG created the new campaign around the concept of the ‘Greatest new car showroom in the www’ – a theme that encompasses both the range of cars available on the site and also its user-friendly research and car comparison experience, which has been designed as a result of extensive consumer research and beta testing to help consumers identify and purchase the right new car for them.

Media channels to be used in the campaign include TV, Video on Demand, online display, social, eCRM, SEO, PPC and public relations. The campaign also involves Auto Trader’s sponsorship of the Goodwood Moving Motor Show, which takes place on Thursday 30th June.

Since its launch earlier this year the New Cars site has secured over 2.5 million page impressions 1 to date, with over 600,000 unique users in its first month, demonstrating the power of the Auto Trader brand name and the customer reach it provides advertisers both on a national and regional level. Research conducted on Auto Trader’s New Cars site shows that 84 per cent of users are actively looking to buy a brand new car2, a clear demonstration of the value of the site and its ability to provide quality leads. 61 per cent of visitors further stated their intention to buy a new car in the next 3 months4.

Matt Thompson, Marketing Director at Auto Trader, comments: “Our New Cars site has already become one of the leading destinations for new car buyers in the UK and this campaign aims to make it number one. Its scope and reach make it an ideal platform to reach a targeted audience with a clear interest in making a purchase, allowing advertisers to reach local buyers in the way and at the time that will get the best possible response.”

Nick Hurrell, Managing Partner at HMDG, adds: “The New Cars launch is a major strategic step for Auto Trader. The advertising campaign is also moving up a gear, as we launch the greatest new car showroom in the www.”