Wednesday, 22 July 2009


Hurrell Moseley Dawson & Grimmer (HMDG) has been appointed to launch, a new consumer parcel delivery service and the first of its kind in the UK.

Positioned as a distinctive and desirable alternative to services currently available, is an innovation in home delivery where customers book a parcel collection online for one of the service’s 7,500 couriers to collect.

Nick Hurrell, partner at HMDG said: “The Royal Mail is unlikely to be chuffed about this launch. Quite simply, it means you’ll never have to queue in a Post Office to send or receive a parcel again.”

HMDG has been responsible for communications strategy, digital creative, media planning and buying (in partnership with Zed Media). Given that the business will be web-driven, the launch media is 100% digital. The launch budget is £2 million.

Hurrell Moseley Dawson & Grimmer has developed a branded character for the launch: a friendly parcel person called Millie who will help introduce the service in all online media, DM, and national and local PR.

The campaign will launch nationally on May 14th and run to the end of the year, appearing on high profile appropriate sites such as eBay, Orange and MSN. is a service provided by Hermes, formerly Parcelnet, the experts in home delivery, handling 110 million parcels every year in the UK and 22% of all Europe’s packages.

1 comment: