Wednesday 22 July 2009

NEIL SPEAKS AT THE NORWEGIAN STELLA CONFERENCE

On May 19th Neil Dawson our planning partner went to speak at the Norwegian Stella Conference on the subject of the headlines from the 2008 IPA Effectiveness Awards. Like the IPA Awards, the Stella awards are judged on commercial effectiveness. They are held every other year and are open to all Scandinavian agencies.

As well as picking out some of the important learning from Johnnie Walker, Sainsbury’s, COI and Radley, Neil talked about some of the challenges facing those seeking to prove payback- in particular how to demonstrate the contribution of media and in particular digital. He spent his spare time feasting on smoked herring at the world-famous Theatre Café in Oslo!

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