Wednesday, 22 July 2009


Kärcher, the world leader in cleaning machines, has appointed Hurrell Moseley Dawson & Grimmer (HMDG) to develop a global advertising campaign.

HMDG’s worldwide campaign will run across 43 markets to support existing products, to help launch new ones and celebrate the brand’s upcoming 75th anniversary.

The business will be run out of the company’s Winnenden headquarters by the global marketing team headed by Bernd Ruetzler, Vice President Marketing, Brand Management, International. HMDG won the business after being invited to pitch for the global assignment, following the success of its UK pressure washer work. The resulting ad, ‘Clean to the Beat’, has generated much-improved UK sales and is becoming a cult “classic” on youtube.

HMDG has been tasked with positioning Kärcher pressure washers as the most enjoyably effective way to clean with water. The company targets traditional key purchase periods during the year including Easter and bank holidays.

The campaign, encompasses TV, print, online, POS and promotions.

Nick Hurrell, co-founder of HMDG, said of the significant incremental win: “We are delighted to be assigned by Kärcher for this. We have helped deliver strong sales growth in the UK this year and hope to do even better next year. We’re starting to feel like part of the family.”

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